O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers. Get Google AdWords™ For Dummies®, 3rd Edition now with the O’Reilly learning platform. When you’re creating a large number of ads and applying them to a bulk number of campaigns or ad groups, this can really be a pain point. One of my biggest complaints about Editor is that not all ad types are able to be created within the program. Additional Ad Creation and Support Options. an introduction on working with the Google Adwords Editor in our blog. From the Edit menu, choose Paste from the drop-down list. Head over to AdWords Help for additional instructions. You can set labels on account, campaign, ad group, keywords, and ad copy level.From the Edit menu at the top left, choose Copy from the drop-down list.After you write a first round of ads for an Ad Group, you can copy those same ads. Select the campaign you wish to clone by clicking anywhere in its row so that the text changes to white on a blue background. Adwords Editor(AE) can make managing an Adwords account a lot easier.Navigate to the Campaigns tab above the data table.Start by duplicating an existing campaign: Each duplicate group has single highlighting. Now, Editor can do the entire job in minutes. All the duplicate keywords are grouped together, ordered by impressions, highest first. In 2005, this would have been so time-consuming that Bob could easily have convinced himself that the effort just wasn't worth it (especially if he had a mature account with dozens of different campaigns, hundreds of ad groups, and tens of thousands of keywords). The AdWords Editor benefit of copy & paste allows you to quickly duplicate anything you want, to then push live in record time. To clone the UK campaign using the online AdWords interface, Bob would have to create a new campaign, input the new settings, add the ad groups one at a time (including all keywords and ads and perhaps even landing page URLs), and then manually change every instance of the word “colour” to “color” so the Yanks could find and relate to his business. Aside from the fact that the two markets would probably have very different economics and should be separated on that basis alone, there's a more immediate and practical issue: The British can't spell “color.” (Kidding, kidding!) The most helping part of finding duplicates is that AdWords Editor will find duplicates even if they’re in a different match type. Say that our client Bob Davies of WaterColour Secrets began with a UK-targeted campaign and wanted to expand into the U.S. In the old days, copying a campaign could take dozens of hours.
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